Named for the blue aprons worn in culinary schools, the company created novel recipes each week and delivered boxes of precisely measured ingredients with step-by-step directions to customers. In 2012, entrepreneurs Matt Salzberg and Ilia Papas partnered to create meal-kit delivery service Blue Apron. What does the meal-kit pioneer need to do to freshen its fortunes and finally turn a profit? The Scenario But as bigger, more sophisticated competition arrived, Blue Apron’s revenues began to wilt. Blue Apron once seemed to poised to revolutionize meal kits, the farm-to-table supply chain and maybe even American culinary know-how.
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